I haven’t written a blog post about K-Pop for five years thank god because all my posts were pretty trash but last year I found a new group to obsessively fanboy, my queens BlackPink. I have a lot to say about this splendid group but this post will focus on their 2017 summer smash “As If It’s Your Last,” an upbeat song that mixes house, reggae, and moombahton genres. The song is about an intense, all-consuming romance, so in theory I should hate it given how many posts I’ve written about the patriarchal nature of romance, and yet, I find myself engaged in an all-consuming romance with the song itself. I love this song so much because in “As If It’s Your Last,” BlackPink injects the tried and true romantic pop song with vibrant shades of cheerfulness and a persistent, pulsating agency.
Let’s start with the lyrics. Yes, there’s nothing radically feminist about the lyrics of “As If It’s Your Last,” no condemnation of the patriarchy for making us feel insecure without a romantic partner, no equivalent of Lisa’s somewhat capitalist yet so iconic “middle finger up, F U pay me” from “Boombayah.” However, within the realm of romance, BlackPink asserts their hearts’ desires and tells their lover exactly what they want from them. Continue reading